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I N D E X 139 needs, organizational, 18–20 Rethore, Bernard G., 119 Neeleman, David, 25–28, 39, 43 return on assets (ROA), 45 norming, 103, 114 return on equity (ROE), 45 NYSE (New York Stock Exchange), 123–25 return on investment (ROI), 45 revenue per available seat mile (RASM), Obama, Barack, 123 26 ODX (Outstanding Directors Exchange), rewards, 56, 60, 98, 100 2–3, 4, 11, 53–54, 117 risk assessment, 5, 12; commitment to, 9, Open Skies, 25 60, 88, 121 O’Reilly, C., 77 risk management, 9, 12, 15–16, 98, 100 risk/reward ratios, 24 Palmer, Doug, 81 Roedel, Richard, 65 partnership, board/CEO, 30–44, 58–68; root-cause analysis, 94–96, 98 eff Rousseau, Jean-Jacques, 1 ective, 1–3, 5–6, 7, 125, 126; failures in, 10, 16, 58, 64–65, 67; and feedback, 5–7, 89, 90, 92–94; and leadership, 1, S curves, 22–24, 42, 44 11, 59–65; and metrics, 89–90, 100; Sarbanes-Oxley Act, 123 and Social Contract, 5–7, 9–10, 94, 121 SEC (Securities and Exchange Pastino, Albert, 63 Commission), 63, 64–65, 123 people, 77, 78, 80, 82 self-assessment, 31, 46, 52; and board of performance, 45, 79 directors, 90, 93, 107, 110; TRACOM performing, 103, 114 Social Style, 76, 85 persuasion, 85–87 Seremet, Mark E., 60, 61 Pettit, Christopher, 20 shareholders, 5, 12, 38; activism of, 10, pharmaceutical industry, 7–8 65–66, 125, 127; commitment to, 63, Pietersen, Willie, 71 67, 116, 117, 124; and confi dence, 2, 122. Posner, Barry Z., 19, 31 See also stakeholders problem solving, 69–70 Silverthorne, Sean, 59 processes, 77, 80; for alignment, 70–71; situation analysis, 71–72 of Social Contract, 11–13 Six Sigma quality, 37, 39–40 Ptak, Th social capital, 111 omas, 60, 61 Social Contract, 1–13; and behavioral Ras, Barbara A., 60, 61 standards, 5–11; need for, 60, 88; and Raynor, Michael, 9 partnership, 5–7, 9–10, 94, 121; reciprocity, 85, 111 process of, 11–13; at TTWO, 63, 66–67; Redstone, Sumner, 120 and Tyco, 1–4 Reed, Roger, 17, 31, 106, 107, 110, 111 Th (Rousseau), 1 e Social Contract Reinventing Strategy: Using Strategic social intelligence (SI), 31, 106, 110 Learning to Create and Sustain social styles, 17, 74, 86, 107, 111; amiable, Breakthrough Performance 37–39; analytical, 31–34, 39–41; (Pietersen), 71 defi nitions of, 30–31, 32–33; driver, resource seeker, 104, 114 34–35; expressive, 36–37; and ILM, responsibility, 3–4, 6, 7, 12, 47 41–44. See also leadership styles responsiveness, 31–32 Southwest Airlines, 25, 28

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