xx L I S T O F T E R M S
east, west the eastern or western part of the Roman Empire;
the eastern part spoke Greek; the western, Latin; the
dividing line ran down the Adriatic Sea and across
the Mediterranean
Fertile Crescent a swath of fertile land from Mesopotamia through
the Levant to Egypt
fi a discipline that gives economic value to posses- nance
sions, protects and increases that value, and gener-
ates purchasing power from it
imperialism the conquest and rule of new territories for the sake
of profi t
investment banker an intermediary who brings together investors and
business opportunities
investment the use of present resources to create future benefi ts
latifundia an extensive farm estate, usually including several
farms, operated for profi t
Levant the lands along the Mediterranean coast from
Egypt to Turkey
market a trading place where prices depend on supply and
demand
marketing the presentation of what is to be sold, including de-
sign, advertising, selling, distribution, and customer
support
monetized market a market using coins
prehistoric societies societies without writing
purchasing power a form of wealth that serves as payment; most of-
ten, money or credit
role of business the importance, prosperity, and function of busi-
ness in a society
trade the business of acquiring goods and reselling them
at another place or time
trader one who risks his capital in trade
transaction costs costs of doing transactions, including the acquisition
of information, use of agents, and the shirking or op-
portunism of people who aff ect the transaction
valuable a desirable possession
wealth a sum of desirable possessions