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Solving Problems with Design Thinking: Ten Stories of What Works Page vii (8 of 233)
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Solving Problems with Design Thinking: Ten Stories of What Works resources
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Contents
Preface ix
Acknowledgments xiii
1 Dispelling the Moses Myth 1
2 Reimagining the Trade Show Experience at IBM 15
3 Postmerger Integration at Suncorp 35
4 Transforming B2B Customer Engagement at 3M 57
5 Rethinking Strategic Planning at SAP 74
6 Redesigning the Customer Contact Center at Toyota 92
7 Social Networking at MeYou Health 107
