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Solving Problems with Design Thinking: Ten Stories of What Works Page ix (10 of 233)
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Preface
The Story Behind Our Stories
For those of you who don’t read prefaces, feel free to continue on
without remorse—the stories you are about to hear will be just
as satisfying. But for those who like to know what is going on
backstage, we thought a bit of detail about the origin of our ten
stories might be of interest.
In the spring of 2010 the Design Management Institute (DMI)
and researchers at the University of Virginia’s Darden School of
Business (a team that included us) launched a multistage research
program to assess the prevalence and impact of design thinking in
business organizations. Sponsored by the Batten Institute, a center
for the study of entrepreneurship and innovation at Darden, the
study set out to develop an understanding of the extent to which
the methods, techniques, and processes traditionally associated
with design and designers had been adopted within established
business and social sector organizations.
