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“Jeanne Liedtka is dedicated to bringing design concepts and theory down from IEDTKA Solving $29.95$29.95 L, KAnDBEnn. Read itSolving Problems with Design Thinkingthe stratosphere into the hands of managers tackling everyday problems. She andher coauthors achieve just this in
again for models, tools, lessons, and stories that will transform design thinking , PRobleMS deSign-oRiented fiRMS SUchIGETT
once for inspiration and encouragement. Then go back to its pages time and time
into a powerful asset for you.” as Apple and IDEO have demonstrated howS
Jeanneinvolved in the corporate strategy field for de olving with deSign than product development and sales growth.design thinking can affect business results.However, most managers lack a sense of howto use this new approach for issues otherent,Montoan School of ManageRMotity ofRSUnivedean of the Rot,tinR MaRRoge—has beeniedtkalmore than thirty years. She has served as
Darden School of Business, executive director Solving PRobleMS with ign PR thinking Solving Problems with Design Thinking de-tails ten real-world examples of managersSPraise for
associate dean of the MBA program at the
and Innovation, and chief learning officer at deSign thinking oble government and social sector organizations,-who successfully applied design methods at3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; andthinkingincluding the City of Dublin and Denmark’sMSThis book offers a solid, in-depth look at the power of design thinking to solve“
of the Batten Institute for Entrepreneurship
United Technologies Corporation.
appointment to the Darden School of a far more important skill: how to uncover the more urgent problems lurking with The Good Kitchen.organizational problems. Better yet, through real-life examples, it demonstrateshas a facultyingkewRnd
a
Batten Institute. permeate—and then transform—an organization.” stories tion, these managers produced innovative-sualization, storytelling, and experimentaaniel Pink HumaniSTo Sell andDrive ofRthoUa,d—beneath the surface. The authors brilliantly reveal how the design mindset can-Using design skills such as ethnography, vi
Business as a research associate for the
of strategy, supporting a sales force, redesign-solutions to such problems as implementing
kevin bennett has worked for
partnership development at Personal, a and innovative applications of design principles and supply sufficient detail of the challenges they faced and the processesworkswhat worksing internal processes, feeding the elderly,and engaging citizens. They elaborate onwhatstoriesapplied successfully to address complex and different problems in a variety oforganizations, both for- and not-for-profit. The ten case studies provide creativeIn a clear and simple style, this book shows how design thinking has been“
organizations ranging from technology
start-ups to government institutions and is
currently manager for marketing and
technology start-up in Washington, D.C. of to implementation based on the principlesand tools they used, providing a clear pathSolving Problems with Design provides depth of value to the graduate professional classroom whileuse to aid readers in their own planning processes.Thinking
being simple and clear for immediate use by managers.” and practices laid out in Jeanne Liedtka and
—toni UngaRetti, JohnS hoPkinS UniveRSity Tim Ogilvie’s Designing for Growth: A Design
Thinking Toolkit for Managers.
$29.95 JEAnnE LIEDTKA, AnDREW KInG,
52995 KEVIn BEnnETTandPrinted in the U.S.A.
ISBN: 978-0-231-16356-9
Jacket design: Noah Arlow 9 780231 163569
columbia university press / new york
cup . columbia . edu
