Introduction
T shoe manufacturing during the 1950s in the Soviet Union.1 Under the ts to consumers from competition are most apparent whenhe beneficompetition is absent. As an example, there is a story told of men’s
Soviet central planning authority, several plants manufactured identical style
men’s black shoes. Each plant was assigned a production quota, and each
plant met its quota. There remained, however, a manufacturing problem that
the central planners had not solved— the shoes tended to fall apart within a
short time period. A young planner offered a bright idea— identify each pair
of shoes by the plant of origin. Through this simple act, the plants were forced
to compete on product quality. Each plant’s reputation for shoe quality and its
subsequent fi nancial remuneration from the state were now at risk. Low- quality
producers could easily be identifi ed and their shoes shunned by consumers
when making future purchases. Similarly, plants could be penalized for low
quality by Soviet authorities. Introducing a way for consumers to choose be-
tween seemingly like products produced competition between shoe manufac-
turers, and shoe quality improved dramatically.
In countless other examples, the presence or absence of competition is of
paramount importance to the well- being of consumers. Competition leads to
lower prices, better product quality, more rapid technological improvements,
lower fi rm costs, and greater consumer satisfaction.
In this book, we examine competition in the mutual fund industry.2 For
de cades the mutual fund industry has been embroiled in controversy over the
extent of price competition between fund investment advisers and the level of
fees charged to fund investors. Critics contend that mutual fund investors are