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Smart Growth: Building an Enduring Business by Managing the Risks of Growth Page vii (7 of 248)
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Contents
Ac know ledg mentsxi
S M A RT G ROW T H
Building an Enduring Company
by Managing the Risks of Growth1
C H A P T E R 1
Defi ning the Growth Mental Model11
What Is a Mental Model? 11
What Is the Growth Mental Model? 12
Smooth and Continuous Growth— Wall Street Rules 13
Earnings Game Example 16
Why Should Your Company Grow? 18
Tiff 20 any & Co. Case
