The Designing for Growth Field Book
Jeanne Liedtka, Tim Ogilvie, and Rachel Brozenske
eISBN: 9780231537087
2013 (144 pages )
Available PDF Downloads
Complete Book Download
(pages 1-146)
Front Matter
(pages 1-9)
Table of Contents
(pages 10-12)
The Four Questions
(pages 12-16)
The Steps
(pages 16-52)
The Tools
(pages 52-96)
Templates
(pages 96-110)
Resources
(pages 110-118)
An Example Project
(pages 118-144)
Acknowledgments
(pages 144-146)
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The Designing for Growth Field Book
In Designing for Growth: A Design Thinking Tool Kit for Managers (D4G), Jeanne Liedtka and Tim Ogilvie showed how design can boost innovation and drive growth. In this companion guide, also suitable as a stand-alone project workbook, the authors provide a step-by-step framework for applying the D4G toolkit and process to a particular project, systematically explaining how to address the four key questions of their design thinking approach.
The field book maps the flow of the design process within the context of a specific project and reminds readers of key D4G takeaways as they work. The text helps readers identify an opportunity, draft a design brief, conduct research, establish design criteria, brainstorm, develop concepts, create napkin pitches, make prototypes, solicit feedback from stakeholders, and run learning launches. The workbook demystifies tools that have traditionally been the domain of designers—from direct observation to journey mapping, storytelling, and storyboarding—that power the design thinking process and help businesses align around a project to realize its full potential.
See below for our purchase options for this e-book. Individual chapters with a BUY button can be purchased for only $5, and any chapter with a FREE button can be downloaded or viewed online at any time.
Table of Contents
The Designing for Growth Field Book
Author(s):
Liedtka, Jeanne; Ogilvie, Tim; Brozenske, Rachel
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